Customer and business analytics applied data mining for business decision making using R by Daniel S. Putler

Cover of: Customer and business analytics | Daniel S. Putler

Published by CRC Press in Boca Raton, FL .

Written in English

Read online

Subjects:

  • Data mining,
  • Database marketing,
  • Data processing,
  • R (Computer program language),
  • Database management,
  • Decision making,
  • Software

Edition Notes

Includes bibliographical references and index.

Book details

StatementDaniel S. Putler, Robert E. Krider
SeriesChapman & Hall/CRC the R series
ContributionsKrider, Robert E.
Classifications
LC ClassificationsHF5415.126 .P88 2012
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL25259885M
ISBN 109781466503960
LC Control Number2012008925

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The aim of this paper is to understand the technological advancements along with the impact of data analytics in the retail sector and to capture and retain maximum customers by conceptualizing.

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